The Brothers Wild
For two decades, brothers Chris and Martin Kratt have been developing quality educational programming for kids. Their enthusiasm, expertise and engaging style endears them to children and parents alike.
Generations have grown up loving – and learning from – their shows. Kratts’ Creatures and Zoboomafoo helped teach young children about the animal world. Be the Creature targeted an older audience and looked at nature in a more in depth, raw way.
The brothers’ latest creative endeavor is the animated series Wild Kratts. The show aims to teach children not only about animals, but also science. It has received critical acclaim, an Emmy nomination, a Parent’s Choice Recommended Award and is my four year-old daughter’s favorite.
I recently had the opportunity to chat with Chris and Martin while they were performing at SeaWorld Orlando. We talked about the show, their work overall and their lifelong love of animals…
Your shows are rather unique in that parents love them as much as their kids do. Many families enjoy watching together. To what would you attribute that?
Chris: Well, I think in our shows, they’re learning about the world. They’re learning about different animals, different habitats, and what we try to do with our show is teach science through animals. So our educational theme is – animals can take you anywhere in science. Because no matter what science concept you are talking about, whether it’s chemistry or physics, you can find an animal – a really cool animal – that uses it in its daily life. For example, peregrine falcons use the force of gravity to be the fastest animals on earth by just basically dropping out of the sky like a rock…
Martin: So what we’re doing in Wild Kratts is having these stories with adventure and slapstick comedy and even bad guys, but our world is the natural world, and all our rules are the natural rules, and the characters are real animals. So whatever you’re learning in our show, you’re learning something you can take away into the real world.
How does being parents yourselves influence the work that you do?
Martin: All of our shows in the past we’ve done because we’re fascinated with animals, and we as kids never had enough information about animals. So that’s why we did Kratts’ Creatures and Zaboomafoo, just to get out there and explore the animal world and meet all these amazing creatures. But when you have kids yourself you start thinking, “If my kid’s going to be spending time with media, I want him to get something out of it.” So we kept that in mind as we were developing Wild Kratts, that for the half hour, or hour they were watching a show, if they are watching a show that has some content that means something, they can have fun and have a break watching but they can also – without even knowing it – have a great takeaway that they can apply in their own lives.
The show’s website – pbskids.org/wildkratts – just won the 2013 Kidscreen Award for Best Companion Website in the Kids category. The brothers talked about their passion for the site with me. You can view the full video of my interview with them here. Thank you to Chris and Martin for taking time to speak with me. It was a true pleasure.


8 Responses to “The Brothers Wild”
Thanks for this- great questions. Love the Kratts!
As a parent who cares a great deal about what my child is exposed to, I so appreciate the work of Chris and Martin Kratt. I didn’t know anything about them until my daughter started watching WILD KRATTS, but have been so impressed with everything I have come across since. And now, having met them in person, I am even more so. I set up the interview so my child would have a chance to meet them, but I am so glad I was able to. They are genuinely good guys, and it was an awesome experience.
These guys are the best. My 6 year old gets himself up at 530 AM to watch Wild Kratts..he sings along with the theme and he retains the info he learns from them
I love it! My 4yo is the same way, except for the getting up early part. That’s true love and dedication right there! They are on at 6PM where we live. We watch together and discuss the things we’ve learned. And sing the theme song together, too! :)
our kids love the wild Kratts as well. Eliza says Martin and Chris are my best, best friends! I have been trying to find out where we can go to see them or meet them. How do you find out about their meet and greets?
I found out about their appearance at SeaWorld Orlando on their FB page. It seems that is the best place to keep up with current news directly from the source.
I’m 14, and when I lost cable I constantly watched this amazing show. Its so friggen awesome. Me and my bro always watch this, even when we got cable back. Keep doing your thang wild kratts. CHEETAH POWER!!!!
I think people of all ages enjoy the Kratt brothers’ shows. My daughter is only 4, which is below their target demographic. And I am WAY older than that. And we both enjoy watching. And btw, her favorite animal is the cheetah. :)
Thanks for your comment!